I had mentioned this in Avalanche of ads. This RNC ad is, without a doubt, the best ad of the campaign season and is being run everywhere. While the media’s attention is focused on “you didn’t build that” this ad has been constantly playing in the background and some on the left are noticing. From Jonathan Capehart of the Washington Post:
every time I have seen it, I get an uneasy feeling. The same feeling you get when you think you hear water dripping somewhere but can’t find it. To ignore it is to risk disaster, which is exactly what will happen to Democrats if they ignore the power of this ad.
This is an admiration pause. Sometime a person writes something where I just have to stop and say; “That’s good.” Mr Capehart we may agree on very little, but that is one of the best analogies I have seen in a long time.
By telling potential voters “It’s OK to make a change,” the RNC is acknowledging all that I mention above. It’s OK to like the guy personally but not vote for him again. This is not a popularity contest. It’s OK to vote against the black guy. You gave him a shot. He gave it his best shot. He failed. And the most effective message is: “It’s OK to make a change” — and not be thought of as a racist.
Throughout Obama’s presidency, I’ve received more than a few e-mails and tweets from folks complaining that they are branded racist if they disagree with anything the president says or does. And it doesn’t help matters that I have seen more than a few e-mails and tweets from ardent Obama supporters doing exactly that. I have also seen instances of this on television and in print.
That’s why the “It’s OK to make a change” ad is the most dangerous for Obama’s reelection efforts. It give those few, yet crucial, undecided voters the pass they might be looking for to vote against Obama. So, squawk all you want about the unfairness of the “You didn’t build it” knock against Obama. It’s the “It’s OK to make a change” message that the campaign needs to counter as aggressively as the RNC is pushing it.
Here is, to date, the best ad of this campaign cycle: